AI Optimization for Your Website, Digital Marketing, + Business Development

 

April 16, 2026
12:00 PM EDT - 1:00 PM EDT
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Join us as Joshua Hanosh, VP of Strategy at Three29, walks us through how AI is changing the AEC industry. 

How AI is Rewriting Marketing + Business Development + What You Can Do About It

Description

AI is rewriting discovery and research-based decisions for professional services. It is the greatest first-mover advantage since social media, and it all begins with your website, which can be found by AI and properly cited. If you are not showing up in AI answers, you are not being seen and won't ever be seen as more and more people move away from traditional Google search to AI.

 Key Takeaways:

·  Understand how and why discovery is changing

·  Gain a clear vision of your company's standing regarding visibility in AI searches.

·  Understand how to optimize your website's content so that AI bots can find it when users ask questions you should be showing up for. (GEO, SEO, etc)

·  Understand how the hidden world of schema affects your website's visibility.

Speaker:

Josh Hanosh helps A/E/C companies with long sales cycles turn complex digital challenges into clear, strategic growth. As VP of Strategy at Three29, he blends AI-powered SEO/GEO with sharp brand positioning and campaign strategy to drive real results. He specializes in translating C-suite goals into focused execution plans. Whether advising on messaging or market fit, he stays focused on what moves business forward.

Tickets

$75.00 Non-Member Ticket

$35.00 SMPS West Michigan Ticket

$35.00 Other SMPS Chapter Member

$20.00 Student Ticket