State of Social Part 3: Social Media Trends for 2026

 

February 18, 2026
12:00 PM EST - 1:00 PM EST
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Presenter: Allison Cummings, Clark Dietz, SMPS West Michigan Chapter President

At SMPS West Michigan, we’ve taken the guesswork out of understanding what is coming in social for 2026 and how that affects our industry. We’ve scoured the data, trend reports, and done the work for you – presenting what you need to know in A/E/C to have a successful social media year. We’ll discuss upcoming social media trends, updates, algorithms, and how to make them work for you and your business.

Key Takeaways: 

  • Current Social Media Trends -- how you can participate
  • Algorithm changes across all social media platforms
  • Expectations for 2026 in Social
  • Best practices for the 2026 year

Presenter: Allison Cummings

   

The SMPS board have buried themselves in reports and news releases to get you the latest and greatest updates in social media and have translated it for the A/E/C realm. Chapter President, Allison is a social media native and nerd, studying social media daily as the algorithms change and shape our culture. We can't wait to share what we've learned with you.

Tickets

$40.00 Non-Member Ticket

$25.00 SMPS West Michigan Ticket

$25.00 Other SMPS Chapter Member or ACEC Member

$15.00 Student Ticket