Join SMPS West Michigan as we focus on all things social media! Kicking off with using video in social media, we will hear from Kiah McMeekan from Kzoom. Then for Event 2, Del Belcher gives us practical applications to pair AI and Social. Event 3 we will hear from SMPS West Michigan Board President, Allison, to give you the latest and greatest in Social for A/E/C. Each event will take place on Wednesdays in February from 12:00 pm to 1pm and includes time for a Q&A with our speakers. 

EVENT 1: Wednesday, February 12th: Video in Social Media (RECORDING)

Presenter: Kiah McMeekan, Marketing Manager with Kzoom. 

Presenter: Kiah McMeekan

I’m a Digital Marketing Director by day, Social Media Enthusiast by night — and I love every minute of it! Marketing lets me tap into both my analytical brain and my creative spirit. I enjoy staying on top of current trends and creating intriguing content that connects to people. I love bridging the gap between a business and its community! Building relationships is what marketing is, and I love that.

EVENT 2: Wednesday, February 19: Social Media and AI

Presenter: Del Belcher from Commonwealth Associates, Inc. 

Del is an accomplished marketing professional with over a decade of diverse experience encompassing digital marketing, social media management, and content creation. Having recently acquired a Master of Arts in Strategic Communication from The University of Iowa School of Journalism and Mass Communication, Del is equipped with updated knowledge and expertise. As the Marketing Manager at Commonwealth Associates, Inc., Del leads the team tasked with fostering brand loyalty and implementing strategic marketing plans through a range of digital, print, and in-person channels nationwide.

With a focus on audience insights and a touch of skepticism, Del employs a forward-thinking and holistic approach to marketing strategy, prioritizing audience needs over fleeting trends. As a thought leader in the field, Del has been invited to consult with various organizations on implementing generative AI practices at the organizational level.

In this webinar, Del will provide an insightful and practical look at the cross roads of AI and social media, its current and potential applications in the A/E/C context.

Key Takeaways:

Presenter: Del Belcher

About Del: Outside of work, Del enjoys spending quality time with their spouse and two kiddos, keeping up on digital marketing and tech, reading science fiction and fantasy novels, and training for their next half marathon!

About Commonwealth Associates, Inc:

Commonwealth provides expert engineering and consulting services that enable a more reliable and resilient power system. Headquartered in Jackson, Michigan, Commonwealth operates in all 50 states. In addition to its main office, the company has locations in Atlanta, Columbus (Ohio), Charlotte (North Carolina), Houston, Tulsa, Orlando, and Spokane. For more information visit www.cai-engr.com.

 EVENT 3: Wednesday, February 26: Social Media Trends for 2025

Presenter: Allison Cummings, Clark Dietz, SMPS West Michigan Chapter President

At SMPS West Michigan, we’ve taken the guesswork out of understanding what is coming in social for 2025 and how that affects our industry. We’ve scoured the data, trend reports, and done the work for you – presenting what you need to know in A/E/C to have a successful social media year. We’ll discuss upcoming social media trends, updates, algorithms, and how to make them work for you and your business.

Key Takeaways: 

Presenter: Allison Cummings

The SMPS board have buried themselves in reports and news releases to get you the latest and greatest updates in social media and have translated it for the A/E/C realm. Chapter President, Allison is a social media native and nerd, studying social media daily as the algorithms change and shape our culture. We can't wait to share what we've learned with you.