Overview

Revolutionize your A/E/C firm’s sales and marketing strategies with the power of artificial intelligence (AI)! Join AI innovator and seasoned A/E/C marketer Frank Lazaro to discover how AI can transform your firm’s approach to proposals, sales, and marketing. With AI technology, you’ll gain valuable insights into customer needs, make more accurate predictions of customer behavior, and respond faster to potential opportunities. 

In this session, you will learn actionable strategies to leverage AI for maximizing sales and driving revenue. We’ll explore what AI is, how it can benefit your firm’s pursuits, and practical steps to implement AI in your teams.

Don’t miss this opportunity to stay ahead of the competition and shape the future of your firm with AI. Join us to equip yourself with the tools and knowledge you need to thrive in the AI revolution!

Learning Outcomes

• Understand what AI is in the context of A/E/C marketing, sales, and proposals.
• Develop an understanding of the AI tools available.
• Learn what a generative AI prompt is and what it means to prompt engineer.
• Learn to effectively and efficiently create marketing and social media content.
• Learn to analyze an RFP, develop win themes, and create proposal content via AI.
  
  

About Our Speaker

Frank Lazaro is a leader and innovator within the AEC industry, uniquely blending his extensive experience with pioneering AI-driven marketing content creation and generation methodologies. With over two decades of experience in marketing, technology, and strategy, Frank has cultivated an impressive track record for creating and marketing revenue-generating products.

Frank's innovative approach is rooted in his solid foundation of industry knowledge. He has held influential positions at global brands like Deloitte, AT&T, and First Data, accumulating valuable experience across various sectors and industries. This, combined with his MBA, unwavering dedication to technology, and transformative power of AI, has kept him at the forefront of the fast-paced, ever-evolving industry.

As an accomplished inventor, Frank holds an impressive portfolio of US patents for business processes and product design, earning him recognition as a true innovator. His natural talent for building highly effective teams and programs has consistently delivered remarkable results, solidifying his reputation as a results-driven global executive.

As an author, Frank has penned the "AEC Marketer's Guide to Artificial Intelligence" and "Let Me Be Frank with You," showcasing his passion for sharing his expertise and connecting with readers. His books serve as a testament to his depth of understanding and his mission to shape the future of AEC through writings and initiatives that blend creativity with cutting-edge technology.

Frank Lazaro's passion for technology, innovation, and creating growth-driving solutions is unparalleled, making him an invaluable asset to any organization. He continues to inspire and empower professionals within the industry by sharing his knowledge, insights, and strategic vision.