Overview

Every organization and individual gets smacked with crisis, usually when it is the worst possible time. But there are principles of engineering and architecture that you can draw upon to keep from getting sucked down the communication rabbit hole.

Veteran crisis communication professional Leland Bassett will guide us through the basics of applied communication psychology and strategic communication management from his decades of scar tissue. Bassett conceived of their proprietary Strategic Communication Management Plan(TM) (SCMP) process as a graduate student and perfected it as the chief communication architect for an engineering-based public utility with the full range of challenges from billion-dollar power plants to system restorations in 100-year storms. The Bassett firm has successfully managed crisis communication in every segment of the economy for almost 40 years. Put on your hard hats and find out how to adapt to the skill sets you already have.

Cost to Attend

SMPS West Michigan Chapter Member: $35.00

Other SMPS Chapter Member: $35.00

Non-SMPS Chapter Member: $45.00

About the Speaker

Leland Bassett
Chairman & CEO, Bassett & Bassett, Inc.

Leland has been a pioneer in applying communication psychology [human communication sciences] and strategic planning to public relations, corporate communication, and integrated strategic communication management for over three decades. He has particular expertise in strategic communication analysis and design, consumer behavior, crisis management, organizational development, public policy development, and issue management.

He introduced the nation’s first corporate strategic communication management department in the 1970s, designed and taught the nation’s first graduate strategic communication management curriculum at Michigan State University College of Communication Arts & Sciences in the 1980s, and co-founded the first commercial communication arts & sciences-based communication professional services firm in 1986. Bassett is active as a professional services practitioner, guest lecturer, platform speaker, skills seminar leader, and not-for-profit leader.