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2021 Your Market Has Changed, Now What? PIVOT! (On Demand Content)

Your Market Has Changed, Now What? PIVOT! (On Demand Content)

The market has changed on you and the marketing plan you wrote for market domination in 2021 is likely no longer useful, nor do you have the budget to execute much of it anyway.  You couldn’t plan for this but now you have to deal with it. 

What should a marketer do?  

It’s time to PIVOT. 

Our guest speaker, Adam Clarke, is President at 1 Bold Step, in Grand Rapids, Michigan. Adam learned early in his career that he has a knack for partnering with people to make their jobs easier and more efficient.  At 1 Bold Step, he does this through empathic problem-solving, creative idea generation, solid project management skills, and by creating systems and processes that scale.

This passion for helping people, combined with his marketing background, has brought him to partner with companies like Haworth, AOP, Honeywell, Kendall Electric, Cascade Engineering, and Byrne Electrical to help them build and scale some of their most complex software applications. From customer relationship management (CRM) and marketing automation to e-commerce, inventory management, and proprietary content management systems, he has worked with myriad customers to envision, plan, and deliver. Working with different clients in numerous industries has given him a breadth of business experiences and sharpened his focus on how companies best go to market, deliver great user experiences and prove return on investment.

Adam has a Bachelor’s degree in marketing and business administration from Grand Valley State University’s Seidman College of Business. In his current role as President at 1 Bold Step, he’ll tackle everything from marketing strategy and planning, to marketing automation implementation, CRM integration, staff management, and campaign execution.